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  • Brazilians spend 8% of their budget on cleaning and personal hygiene products
  • Brazilians spend 8% of their budget on cleaning and personal hygiene products
    Gustavo Gomes, Creative Commons (2010) ©
CASE STUDY

Webhome: helping with the help in Brazil

Brazilians are obsessed with cleanliness, but they're not so big on doing the dirty work themselves – Brazil has more domestic workers than anywhere else in the world. Once an unregulated industry, a new law has given its 7.2 million workers rights. And services are popping up to help organise the help.