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  • The Startup Hour promises a new twist on an old format
  • The Startup Hour promises a new twist on an old format
    Robert Scoble, Creative Commons (2011) ©
CASE STUDY

The Startup Hour: investing from the comfort of your couch

The Startup Hour is a TV show that combines ‘the excitement of a reality TV contest with the urgency of the New York Stock Exchange trading floor’. Promising a new twist on an old format, are people ready to combine cold hard cash with light evening entertainment? Or is it just another gimmick?