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  • How YouTube became the home of original Indian comedy
  • How YouTube became the home of original Indian comedy
    All India Bakchod (2014) ©
CASE STUDY

All India Bakchod: talking rubbish to India’s youth

All India Bakchod is a YouTube comedy group that amassed 60 million views in 2014. In leaving traditional models of TV and film tie-ups behind, they've built a formidable fan base. How have they transformed YouTube into the perfect platform for brands who want to connect with India’s youth?