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  • Curly, coarse hair; be gone
  • Curly, coarse hair; be gone
    Bevel (2014) ©
CASE STUDY

Bevel: speciality shaving for African Americans

Around 80% of African American men suffer from painful razor bumps. The most effective solution? Give up shaving altogether. But for those that favour a clean shave, that’s not necessarily a feasible option. Can Bevel disrupt the shaving market and become the Procter & Gamble for black people’?