It's become the norm to simply send a Facebook message on a friend’s birthday. Budweiser is hoping to add a more personal touch by trialing a campaign that lets members of the social network gift a Bud on their friends’ birthdays.

Mums are getting excited about flash sales site Zulily, and it’s not hard to see why. Constant discounts, 9,000 new items posted daily and ‘buy-it-now’ emails are selling them everything from yoga pants to fridge organisers, attracting four and a half million customers in five years. Will this success last?

New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

Argos was ‘the Amazon of the 1980s’. But now, with the web giant launching a retail store and Argos ‘doing digital’, the catalogue shop could be the one to watch. But what changed? Has Argos finally solved its image problem? And has it really become a ‘cool brand’?