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  • Who wants to have an Argos party?
  • Who wants to have an Argos party?
    amanda tipton, Creative Commons (2014) ©
CASE STUDY

Argos Birthday Club: taking the pain out of kids’ party planning

Kids birthday parties are pricey. UK parents spend more than £200 on cake, entertainment and party bags each year. Argos has launched a Birthday Club to aid party-stricken parents, offering ideas, tips and 20% off party essentials. Could it become the go-to brand for setting birthdays off with a bang?