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  • Luxury isn’t discretionary in China, it’s compulsory
  • Luxury isn’t discretionary in China, it’s compulsory
    Elle (2015) ©
REPORT

Why luxury is a way of life in China

Renowned for an insatiable appetite for luxury, within ten years China will account for 50% of global luxury purchases. But as discretion becomes the mark of distinction, who are these luxury consumers, how are their tastes evolving and what compels them to part with their cash?