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  • What factors influence what we buy?
  • What factors influence what we buy?
    Ayanami No03, Creative Commons (2010) ©
CASE STUDY

Glia: buying products as ethical as you are

Whether people identify as Christian, feminist or vegetarian, in a landscape that celebrates transparency, brands that share people's values tend to come out on top. Glia makes it even easier for people to find out which brands' morals mirror their own, meaning they'll never buy anything mindlessly again.

Location United States

Scope
Are you pro gay rights? Or gun rights? Whether you’re a devout Christian, active feminist or dedicated vegetarian, your purchasing decisions are probably influenced by the values you hold dearest. But how can you ensure your lifestyle aligns with what you believe in?

Enter Glia; an app that promises to ‘make every choice a statement’. Enabling people to locate retailers whose values match your own, using Glia is insurance that you'll never buy anything mindlessly again.

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