Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Americans get back behind the stove
  • Americans get back behind the stove
    Chris Ford, Creative Commons (2013) ©

What are Americans cooking at home?

On dinner tables across the US, eating dessert is on the decline, while healthier ingredients are enjoying their time at the top. More interesting, still, is the renaissance of the home-made meal. But what’s got Americans tying their apron strings, and heading back into the kitchen?

Location United States

Only 12% of dinners eaten at home in the US include a dessert. That’s down from 15% ten years ago, and way down from the 24% of 1986. Could it be due to a rising health awareness? No, apparently it’s because they can’t be bothered. "In American homes it's about one-dish meals,” says Harry Balzer, senior vice president at NPD. “Americans have been steadily cutting back the number of items served at a main meal. Having dessert makes the whole meal more complicated." [1]

But while desserts might seem like too much effort, the family ...



  • Article image Brinner: eating breakfast for dinner

    From trendy cafés that serve cereal until 10pm to high-end restaurants that boast late night menus featuring egg and waffle, breakfast food is no longer limited to the early hours of the day. Almost half of Londoners profess a love for ‘brinner’, but what's the appeal of a truly all-day breakfast?

  • Eggs for breakfast, lunch and dinner Eggs for breakfast, lunch and dinner

    In 2014 people in the US gobbled down 260 eggs each, an increase of more than 11% from 2014. Eggs are no longer just for breakfast – they accompany hamburgers and top off pizzas. And as ‘brinner’ – eating breakfast items for dinner – grows in popularity, is the appeal of eggs only set to rise, too?

  • Article image Hungry-Man: bigger portions for real men

    Frozen meals have fallen out of favour. But Hungry-Man – one of the oldest and least healthy brands in the category – has experienced a surge in popularity. With 1,500 calorie, 'XXL' portions, could Hungry-Man's big food be seeing success by dealing in the business of indulgence?

  • The Habit Burger Grill takes on the big boys The Habit Burger Grill takes on the big boys

    Americans are spending more than ever on eating out; $680 billion is spent in restaurants per year. Even fast food connoisseurs are demanding higher quality and a greater variety than can be found at KFC or McDonald’s. And new kid on the block The Habit Burger Grill is providing just that.

  • Americans aren’t cooking at home Americans aren’t cooking at home

    You’ve had an exhausting day at work. The idea of firing up the stove and turning raw ingredients into something palatable saps away what little energy you have left. No wonder you opt for takeaway for a third night in a row. Are busy lifestyles to blame for America’s decline in home cooking?

  • Article image Bilder & De Clercq: ready meals for wannabe chefs

    Dutch retailer Bilder & De Clercq is revolutionising meal solutions, curbing food waste and connecting with the ‘fresh tonight’ top-up shopper. Ingredients are organised by recipe, and they’re being swept off the shelves by those who are keen to cook, but not to prep. 

  • Article image How snacking is taking over the US one bite at a time

    More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

  • Article image 2015 Expert Outlook on Eating and Drinking

    What will we all be eating in 2015? How will innovation within online deliveries continue to change how we shop for groceries? Why is ‘eating local’ becoming even more niche, and will we continue to eat quite so much kale?