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  • Beer isn’t just for the boys
  • Beer isn’t just for the boys
    Edward Simpson, Creative Commons (2009) ©
CASE STUDY

Cerveja Feminista: brewing for a feminist cause

For years, boobs and bums have sold Brazilian beer just fine. But with 86% of buying decisions in Brazil coming down to women, it doesn't make sense that 65% of them can't relate to advertising. Can Cerveja Feminista become not only a female-friendly beer, but the catalyst for a revolution?