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  • A service for men who struggle to spare time for shopping
  • A service for men who struggle to spare time for shopping
    Rowena Waack, Creative Commons (2011) ©
CASE STUDY

Outfittery: for men who can’t spare the time to shop

Whether you always look sharp in a three piece or prefer to dress down, shopping for clothes that suit you can be stressful. German fashion start-up Outfittery is offering a service that enables time-poor men to stay stylish without the hassle.

Location Germany

Scope
Part personal stylist, part e-commerce subscription service, Outfittery is taking Germany by storm with a mission to make millions – of sharp-dressed men, that is. The online clothing curation service – founded by two women – is helping to close the gap in quality and selection between menswear and womenswear.

Germany's menswear market is expected to increase by 10% between 2013 and 2018, and the country’s overall e-commerce is set to be worth more than €73 billion by 2019. [1][2] So the market is ripe for a service like Outfittery. What can other ...

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