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  • There’s no shame in eating like a real man
  • There’s no shame in eating like a real man
    Nicola Albertini, Creative Commons (2013) ©
CASE STUDY

Hungry-Man: bigger portions for real men

Frozen meals have fallen out of favour. But Hungry-Man – one of the oldest and least healthy brands in the category – has experienced a surge in popularity. With 1,500 calorie, 'XXL' portions, could Hungry-Man's big food be seeing success by dealing in the business of indulgence?