Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The easy way to get a designer interior
  • The easy way to get a designer interior
    Laurel & Wolf (2015) ©

Laurel & Wolf: designing Gen Y's dream home

Interior design has an exclusive ring to it. It conjures up images of high-end designers sourcing the priciest of homeware products. Laurel & Wolf intends to change that perception with crowdsourced, collaborative and affordable designers. But could it really make interior design available to everyone?

Location United States

The concept of interior design has an exclusive ring to it. It conjures up images of elitist services and high-end designers, paid to source avant-garde products with the highest of price tags. In the early noughties, the success of home improvement shows such as Extreme Makeover and Dress My Nest sparked a mainstream interest in interior design, but for the majority of viewers it was more daydream than reality. Now, the industry is transforming, enabling the mainstream consumer to take the reigns when designing their dream home.

Laurel & Wolf is at the forefront of this shift, offering a service where ...



  • Article image Very Exclusive: sensible spending for label lovers

    For the everygirl who loves labels but can’t take on the price tags, Very Exclusive offers new access to high-end fashion. Democratising designers by offering payment by instalment, Sarah Curran’s start-up caters to the savvy shopper who wants to make a statement.

  • Article image Will DIY inspire a new generation?

    While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?

  • Article image Canva: turning everyone into a designer

    Everyone's an entrepreneur. Six blog posts are uploaded to WordPress every second, and 10,000 new businesses are registered each week in the UK. But who can afford a pro designer? Canva is democratising design – but can it really let ‘cottage industries’ compete with big business?

  • Article image What does a Millennial’s home look like?

    In 2013, property prices in the UK increased by over 11%. Living spaces may be getting more expensive (and smaller) but new schemes aim to make houses better connected and personally serviced too. How are people and brands reacting to the changing nature of our homes?