Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Stowaway, for women on the go, makes beauty products small enough to be slipped into a clutch
  • Stowaway, for women on the go, makes beauty products small enough to be slipped into a clutch
    Creative Commons, Yelp Inc. (2011) ©

Stowaway: ‘right size’ make-up for women on the go

Handbag real estate is in short supply. Women carry around 40 items in their bags – from iPhones, to spare knickers. Stowaway makes ‘right sized’ cosmetics; small enough to be slipped into a clutch. Can this tiny beauty brand disrupt the big players in a $60 billion beauty industry?

Location United States

The regular ‘make-up bag cull’ is a ritual carried out by women across the globe. Out goes the gloopy nail varnish, the dry mascara is immediately binned and half finished eyeshadows are given the boot. Most cosmetics are meant to be used within a year, and many beauty products expire before you’ve even managed to get half way down the tube.

Online beauty startup Stowaway is hoping to remove this problem by creating ‘right size’ products; “Make-up you love in sizes you can carry and finish before they expire.” Not to be confused with ‘travel’ or ‘tester’ ...



  • Article image

    Un-fancy: minimising your wardrobe into a suitcase

    Imagine your entire wardrobe fitting into a suitcase. That means everything; shoes, underwear, coats and trousers. Whether this fills you with hope or horror, it’s a reality for some. Un-fancy, the ‘wardrobe by numbers’ blog, exemplifies the minimalist fashion movement’s increasing online momentum.

  • Article image

    Everlane: ‘Radical Transparency’ for savvy millennials

    Beautiful craftsmanship and fine fabrics aren't cheap, especially given the 800% markup between factory and shop floor. But now that US start-up Everlane is cutting the middle man to make ethical premium clothing affordable, its ‘radical transparency’ could really shake things up.

  • Article image

    2015 Expert Outlook on Health and Beauty

    Which fitness fads will be big in 2015? How will digital developments change the way we shop for beauty products? Will beauty vloggers loose a bit of their sparkle? And which brands resonate with our quest for body acceptance?

  • Article image

    Mink: 3D-print a colourful new make-up kit

    The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.