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  • Stowaway, for women on the go, makes beauty products small enough to be slipped into a clutch
  • Stowaway, for women on the go, makes beauty products small enough to be slipped into a clutch
    Creative Commons, Yelp Inc. (2011) ©
CASE STUDY

Stowaway: ‘right size’ make-up for women on the go

Handbag real estate is in short supply. Women carry around 40 items in their bags – from iPhones, to spare knickers. Stowaway makes ‘right sized’ cosmetics; small enough to be slipped into a clutch. Can this tiny beauty brand disrupt the big players in a $60 billion beauty industry?