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  • What attracts kids to certain soft drinks?
  • What attracts kids to certain soft drinks?
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CASE STUDY

AquaBall: The stealthy, healthy drink for kids

Coke is addictively fizzy and OJ is a deliciously sweet nectar, especially for kids. How has AquaBall – water with no sugar, artificial colours, flavours or calories – nabbed 2% market share in two short years? What’s in AquaBall’s recipe that makes it such a success?