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  • Is Japan’s notorious lack of libido just a myth?
  • Is Japan’s notorious lack of libido just a myth?
    dat', Creative Commons (2010) ©
REPORT

Are the Japanese really losing their mojo?

‘No sex please, we’re Japanese!’ Sensational headlines suggest that Japan’s sexual appetite is waning; half the population aren’t having sex. But as a country that boasts more sex establishments than there are McDonald’s outlets in America – with 1.4 million couples visiting them daily – is this lack of libido a myth?

Location Japan

Scope
“Why have young people in Japan stopped having sex?” asks The Guardian. An alarming headline indeed. After publishing its speculations in 2013, the outlet was soon joined by The Huffington Post and The Washington Post, amongst a number of other outlets. Interviews with relationship counsellors, sex workers and even the Japan Family Planning Association (JFPA) intended to figure out why Japan’s youth are so turned off. [1]

The frenzy was spurred by a survey conducted by the JFPA, proclaiming that the young people in Japan can’t be bothered with sex. While almost half of women and 61% of men ...

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