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  • Is Japan’s notorious lack of libido just a myth?
  • Is Japan’s notorious lack of libido just a myth?
    dat', Creative Commons (2010) ©
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Are the Japanese really losing their mojo?

‘No sex please, we’re Japanese!’ Sensational headlines suggest that Japan’s sexual appetite is waning; half the population aren’t having sex. But as a country that boasts more sex establishments than there are McDonald’s outlets in America – with 1.4 million couples visiting them daily – is this lack of libido a myth?