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  • What’s the worst that could happen?
  • What’s the worst that could happen?
    Strep72, Creative Commons (2012) ©

When did we all become 'preppers'?

Pre-apocalyptic ‘prepping’ is an industry valued between $500 million and several billion in the US alone. At the peak of the Ebola outbreak, Amazon US sales of full-body protective suits shot up by 131,000%. Influencing the way we buy, the apps we download and even the holidays we take, is paranoia altering society for good?

Location United States

Once a niche subculture for paranoid conspiracy theorists, ‘prepping’ has become a booming industry worth an estimated $500 million to several billion in the US alone – spawning a myriad of businesses and TV shows such as National Geographic hits Doomsday PreppersDoomsday Castle and BBC drama Survivors. [1] Preppers believe that the end of the world is nigh, and do everything to ensure that they are among the survivors. Amongst preppers the array of apocalypses vary; polar shifts, solar storms and Chinese world domination only scratch the surface.

The phenomenon is most ...



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