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  • Is piracy still wrong if it doesn’t feel like it’s illegal?
  • Is piracy still wrong if it doesn’t feel like it’s illegal?
    Stanley Yuu (2014) ©
CASE STUDY

Popcorn Time: making piracy feel legal

We're as frugal with our time as we are with our money. So it's no surprise that we're neither prepared to pay for the cinema nor wait for films to leave the box office; piracy is rife. Popcorn Time – ‘the Netflix of piracy’ – is making illegal downloads feel more normal and less criminal than ever.

Location Global

Scope
People are pinching their pennies tighter than ever. Discount stores and flash sales sites are experiencing runaway success, while any industry targeting the everyman – from smartphone manufacturers to supermarkets to insurers – is seeing businesses compete in a high-speed race to the bottom.

And they’re as frugal with their time as they are with their money. 40% of Americans will give up on a mobile site that takes more than three seconds to load – literally three seconds – while more than half would rather leave a store than wait ...

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