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  • At PIRCH you can even try a bath before you buy
  • At PIRCH you can even try a bath before you buy
    Lotus Carroll, Creative Commons (2013) ©
CASE STUDY

PIRCH: try out a bath before you buy it

Home improvement stores are rarely a joy to walk around. Sprawling shop floors packed with rack upon rack of disconnected fixtures make for a pretty miserable Sunday shopping trip. But in a PIRCH showroom, customers can take a shower or cook up a storm, all while they're still in store.

Location United States

Scope
Getting a whole new kitchen is an experience loaded with hope for the future – whether you already know exactly what you want, or you’ve been carefully curating your vision on Pinterest. But when it comes to heading down to the local Lowe’s or Home Depot, shoppers are often confronted with an expanse of packaged tools, display-only appliances and disconnected bath taps hung from hooks.

But why should shopping for the home be so uninspiring? That’s the question Jeffery Sears asked four years prior to being named one of the key disrupters in retail. [1] ...

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