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  • Could dynamic pricing lure film lovers back to the big screen?
  • Could dynamic pricing lure film lovers back to the big screen?
    Francesca Guadagnini, Creative Commons (2013) ©
CASE STUDY

usheru: lower prices for empty cinema screens

Over the past ten years nothing much has changed about a trip to the cinema, other than the price. But with 62% of moviegoers saying prices are too high, it’s no surprise that attendance is falling. Could an app introducing dynamic pricing lure film lovers back to the big screens?