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  • How does the shopping elite choose where to splash their cash?
  • How does the shopping elite choose where to splash their cash?
    EventPhotosNYC, Creative Commons (2015) ©

What does a millionaire expect from a brand?

HNWIs can take their pick of the finest luxury brands, defined by having a net worth of at least $2 million. There are 13.7 million of these consumers globally, but with so much to spend, how do they choose where to splash the cash first? And as their ranks grow, how will luxury shopping change?

Location United Kingdom

High Net Worth Individuals, defined as having a net worth of at least $2 million, can take their pick of the finest luxury brands. In 2014 there were reported to be 13.7 million HNWIs across the globe – and their ranks are growing. [1][2] “The rich are getting richer and the very rich even more so. It’s a trend with no letup in sight,” says journalist Russ Alan Prince. “While greater wealth is still concentrated in the hands of older individuals, societal shifts are placing considerable monies into the hands of inheritors at an ever-faster ...



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