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  • How does the shopping elite choose where to splash their cash?
  • How does the shopping elite choose where to splash their cash?
    EventPhotosNYC, Creative Commons (2015) ©
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What does a millionaire expect from a brand?

HNWIs can take their pick of the finest luxury brands, defined by having a net worth of at least $2 million. There are 13.7 million of these consumers globally, but with so much to spend, how do they choose where to splash the cash first? And as their ranks grow, how will luxury shopping change?