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  • A formidable language barrier means local cuisine is off the menu for foreigners
  • A formidable language barrier means local cuisine is off the menu for foreigners
    Glenn Loos-Austin, Creative Commons (2005) ©
CASE STUDY

Sekai Menu: getting tourists in Japan to pick up the chopsticks

From ramen shops to sushi stands, there’s no doubt that eating out is big business in Japan. But authentic, local dining is off-limits to many foreigners due to the formidable language barrier that persists outside major cities. Could an app get tourists to pick up the chopsticks?