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  • Bargains beat quick delivery hands down
  • Bargains beat quick delivery hands down
    VISIT FLORIDA Editor, Creative Commons (2013) ©
CASE STUDY

Jet: how low costs could beat high speed

It's been 21 years since Amazon launched, revolutionising the way people shop online. But with a business model that uses subscription fees and dynamic pricing to prioritise low prices over high-speed shipping, is online shopping club Jet set to overthrow the e-commerce giant?