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  • Bargains beat quick delivery hands down
  • Bargains beat quick delivery hands down
    VISIT FLORIDA Editor, Creative Commons (2013) ©
CASE STUDY

Jet: how low costs could beat high speed

It's been 21 years since Amazon launched, revolutionising the way people shop online. But with a business model that uses subscription fees and dynamic pricing to prioritise low prices over high-speed shipping, is online shopping club Jet set to overthrow the e-commerce giant?

Location United States

Scope
It's been more than two decades since Jeff Bezos founded Amazon with the intention of revolutionising the way people shop. Its namesake – the Amazon river – was not only “exotic and different” (as he intended the site to be), but also one of the biggest rivers in the world; a metaphor that Amazon would later live up to.

Now, the e-commerce market is due for another disruption, as mastermind entrepreneur Marc Lore sets his sights on an Amazon-scale success in the online shopping sphere. How? Purely and simply; by offering customers the lowest prices on the ...

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