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  • Superstition is an inherited tradition in China
  • Superstition is an inherited tradition in China
    Josh Vaughn, Creative Commons (2012) ©
REPORT

How superstitions and beliefs affect marketing in China

Babies born in China in 2015 (the Year of the Sheep) are thought to be unlucky. So unlucky that thousands of mums rushed to have a baby in the more favourable Year of the Horse. Superstitions still hold fast in rapidly modernising China. How can international brands avoid making cultural mistakes?