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  • Low sugar, high sophistication
  • Drier flavours place DRY Soda closer to wine in drinkers’ palates
  • DRY’s innovation in an otherwise saturated market is worth celebrating
  • Low sugar, high sophistication
    Yelp Inc., Creative Commons (2011) ©
  • Drier flavours place DRY Soda closer to wine in drinkers’ palates
    Yelp Inc., Creative Commons (2011) ©
  • DRY’s innovation in an otherwise saturated market is worth celebrating
    Yelp Inc., Creative Commons (2011) ©
CASE STUDY

Dry Soda: premium pop for mature palates

The fizzy drinks industry has lost $4.5 billion in a decade, and suffered a 1.5 billion litre decline in sales in the past two years alone. Can low sugar, high sophistication soft drink DRY Soda do for the fizzy pop market what the craft movement has done for beer?