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  • Very Exclusive offers fnancially savvy fashion statements to the everygirl
  • Very Exclusive offers fnancially savvy fashion statements to the everygirl
    Very Exclusive (2015) ©
CASE STUDY

Very Exclusive: sensible spending for label lovers

For the everygirl who loves labels but can’t take on the price tags, Very Exclusive offers new access to high-end fashion. Democratising designers by offering payment by instalment, Sarah Curran’s start-up caters to the savvy shopper who wants to make a statement.

Location United Kingdom

Scope
“I wasn’t a head-to-toe catwalk, main-line girl,” says Sarah Curran, founder of now-defunct My Wardrobe. Her latest project is set to shake up online fashion retail. Her start-up Very Exclusive was created with a strong sense of the reality of “my life in terms of my commute, my son and my disposable income.” [1]

These are factors that resonate with style-conscious women. Fast fashion has enabled this group to be more creative than ever with their wardrobes, but statement pieces often hang on a price rail that’s just out of reach. Now, though, whether it’s ...

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