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  • Gen Z are collaborative in media, valuing creation as much as consumption
  • Gen Z are collaborative in media, valuing creation as much as consumption
    Matthew Kenwrick, Creative Commons (2012) ©
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Why Gen Z prefer peer-produced content

Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.