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  • Zulily’s treats for mum and family, all in one place, prove irresistible
  • Zulily’s treats for mum and family, all in one place, prove irresistible
    Beraldo Leal, Creative Commons (2012) ©
CASE STUDY

Zulily: flash sales for mom and the kids

Mums are getting excited about flash sales site Zulily, and it’s not hard to see why. Constant discounts, 9,000 new items posted daily and ‘buy-it-now’ emails are selling them everything from yoga pants to fridge organisers, attracting four and a half million customers in five years. Will this success last?

Location United States

Scope
At 6am, 365 days a year, 100 new flash sale events and 9,000 items are posted to US e-commerce site Zuliliy, and an email is sent out to its millions of members, 80% of whom are returning customers. With constant discounts, an app and a massively wide range of products, it’s no surprise that millions of mums have jumped on the Zulily bandwagon. Can the success continue?

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