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  • Zulily’s treats for mum and family, all in one place, prove irresistible
  • Zulily’s treats for mum and family, all in one place, prove irresistible
    Beraldo Leal, Creative Commons (2012) ©
CASE STUDY

Zulily: flash sales for mom and the kids

Mums are getting excited about flash sales site Zulily, and it’s not hard to see why. Constant discounts, 9,000 new items posted daily and ‘buy-it-now’ emails are selling them everything from yoga pants to fridge organisers, attracting four and a half million customers in five years. Will this success last?