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  • Gen Z; the generation of the multi-screen multi-taskers
  • Gen Z; the generation of the multi-screen multi-taskers
    NASA Goddard Space Flight Center, Creative Commons 2011 ©
REPORT

How will Gen Z change the future of media?

To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.