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  • Gen Z; the generation of the multi-screen multi-taskers
  • Gen Z; the generation of the multi-screen multi-taskers
    NASA Goddard Space Flight Center, Creative Commons 2011 ©
REPORT

How will Gen Z change the future of media?

To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

Location United States

Scope
If you want to peek into the future of media, take a look a twelve-year-old’s iPad. Gen Z – those born in 1995 or later – spend an average of 35 hours a week consuming media, an increasing amount of time of which is spent in front of a tablet computer. [1] [2] From watching videos and gaming with friends to listening to music and socialising online, the media consumption of today’s youth is centered around personal devices that tie together their social, recreational and information needs.

Despite the widespread availability of HD TVs, ...

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