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  • Gen Z; the generation of the multi-screen multi-taskers
  • Gen Z; the generation of the multi-screen multi-taskers
    NASA Goddard Space Flight Center, Creative Commons 2011 ©

How will Gen Z change the future of media?

To see into the future of media, take a look at a 12-year-old’s iPad. Gen Z spend 35 hours a week consuming media. In the first of a two-part report, we look at why Gen Z are choosing tablets over TVs, why streaming services are king, and how this generation's behaviour will shape entertainment’s future.

Location United States

If you want to peek into the future of media, take a look a twelve-year-old’s iPad. Gen Z – those born in 1995 or later – spend an average of 35 hours a week consuming media, an increasing amount of time of which is spent in front of a tablet computer. [1] [2] From watching videos and gaming with friends to listening to music and socialising online, the media consumption of today’s youth is centered around personal devices that tie together their social, recreational and information needs.

Despite the widespread availability of HD TVs, ...



  • Article image Why Gen Z prefer peer-produced content

    Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

  • Gen Z leading social change Gen Z leading social change

    'No' means 'no' and 'yes' means 'yes'. Consent education has long been overdue, and 13-year-old Canadians Tessa and Lia have done something about it. The two eighth graders have successfully amended Ontario’s out-dated sexual health curriculum in order to combat rape culture.

  • Article image How Gen Z is making real money on virtual goods

    Generation Z helped bolster the revenue of video games and downloadable content to $50 billion in 2014. Older gamers hate the very existence of microtransactions in gaming. But Gen Z are not only enthusiastic consumers of virtual goods, but also savvy entrepreneurs; gaming is even replacing ‘saturday jobs’. How is Gen Z rewriting the reality of how, and for what, we shop online?

  • Article image What makes a Gen Z ‘craze’?

    Generation Z has grown up with a smartphone in one hand and an iPad in the other. So how come a craze for weaving plastic bands has taken playgrounds by storm? Where yo-yos and football stickers have gone before, loom bands are the kids’ craze of 2014. What exactly makes a Gen Z craze?