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  • Smartphones are far more than just communication tools
    Tina Leggio, Creative Commons (2014) ©
CASE STUDY

Cablevision Freewheel: WiFi takes over telecoms

Cablevision specialises in TV and internet. It's not a mobile network. But with the likes of T-Mobile and Verizon collectively losing $386 billion to platforms such as Skype and WhatsApp, Cablevision has introduced a WiFi-only mobile contract with a competitive price tag. But is this really the future of mobile?

Location United States

Scope
What do you use your phone for? Scrolling through Facebook? Checking the weather? Mobile banking or traffic updates? Whatever it is – if you have a smartphone, you probably don’t just use it to call your mum or catch up with friends. In fact, 86% of American adults say they use their phones to solve problems, and even win arguments. [1]

But even when we are using our phones to actually communicate, it’s increasingly via messaging apps, social media and platforms like Skype or Viber, not via a phone call. With this in mind, cable ...

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