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  • Could the smartwatch augment analogue time-keeping and communication?
  • Could the smartwatch augment analogue time-keeping and communication?
    Ed Yourdon, Creative Commons (2012) ©

Will the smartwatch kill the wristwatch?

Are traditional watches under threat of extinction by the evolution of the smartwatch? Or is the mechanical timepiece truly timeless? Apple’s iWatch is making stalwarts like TAG Heuer and Swatch rethink, so what do we really want to wear on our wrists?

Location Global

In the mid-1970s, the watch industry went through the “Quartz Crisis” as Japanese brands like Seiko and Casio started producing cheap watches. They were just as accurate as expensive Swiss models, but available at a fraction of the price. As a result over 60% of Swiss watchmakers disappeared within a decade. [1] Swatch revived the industry by repositioning timepieces as fashion accessories, and having created a new generation of collectors it was able to reignite a global appreciation for luxury mechanical watches.

And they’re still proving popular. Despite the fact most of us now carry ...



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