Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Club-Mate’s underground appeal is the secret to its success
  • Club-Mate’s underground appeal is the secret to its success
    Leolumix, Creative Commons (2013) ©
CASE STUDY

Club-Mate: an energy elixir for Berlin’s youth

Energy drink sales are on a caffeine high at $27.5 billion worldwide. But in the depths of Germany's underground scene, naturally caffeinated Club-Mate is the only one to be found in the hands of clubgoers and hackers. How has it won the hearts and minds of the young with barely any advertising?

Canvas8