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  • Green spinach and kale juice: not from a carton
  • Green spinach and kale juice: not from a carton
    Robert Gourley, Creative Commons (2014) ©
CASE STUDY

Juicero: fresh juice delivered to your door

We’ve long been drinking coffee by the capsule, but what if we could do the same with juice? Start-up Juicero has raised $120 million to do just that – deliver the freshest juices to home-service dispensers to bring juicers better quality than is available in the shops. How big could it be?

Location United States

Scope
Since late 2013, Juicero, a start-up juice company ‘with a twist’, has raised $120 million. This at-home juicing service produces fresh juices from a countertop dispenser by way of disposable pouches of fresh-picked produce. It’s fruit’s big chance at success in the home dispensable drinks category, offering a refreshing alternative – if in taste more than in format – to a coffee Keurig or Nespresso capsule. The team at Juicero, now dubbed the “the future of juice” promise to ship the produce directly from the farm, targeting their juices to disrupt the market by outcompeting the supermarkets on ...

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