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  • Green spinach and kale juice: not from a carton
  • Green spinach and kale juice: not from a carton
    Robert Gourley, Creative Commons (2014) ©
CASE STUDY

Juicero: fresh juice delivered to your door

We’ve long been drinking coffee by the capsule, but what if we could do the same with juice? Start-up Juicero has raised $120 million to do just that – deliver the freshest juices to home-service dispensers to bring juicers better quality than is available in the shops. How big could it be?