Why India’s Gen Y are fashion fanatics
REPORT
13 Feb 2015
Why India’s Gen Y are fashion fanatics

When it comes to splashing their cash, nothing does it for India’s Gen Y like fashion. The rise of global brands is fuelling fanaticism for labels like Zara and Forever 21. But what’s behind the spending spree – heady consumerism pure and simple, or a new brand of self-expression?

Freddie Benjamin