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  • Young, urban, fashionable: India’s Gen Y are working it
  • Young, urban, fashionable: India’s Gen Y are working it
    Ash Kapoor, Creative Commons (2014) ©
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Why India’s Gen Y are fashion fanatics

When it comes to splashing their cash, nothing does it for India’s Gen Y like fashion. The rise of global brands is fuelling fanaticism for labels like Zara and Forever 21. But what’s behind the spending spree – heady consumerism pure and simple, or a new brand of self-expression?