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  • Chinese women go under the knife in the name of ‘joyous beauty’
  • Chinese women go under the knife in the name of ‘joyous beauty’
    Jonathan Kos-Read, Creative Commons (2013) ©
CASE STUDY

Yuemei: China’s ebay for plastic surgery

A common perception in China is that good looks get good jobs. Homegrown cosmetic surgeons have got a bad rep, and in 2014, 200,000 Chinese medical tourists travelled to South Korea in search of physical perfection. Can Yuemei prove it’s a trusted online marketplace for cosmetic ops in China, and will it give the industry a much needed reputational face-lift?