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  • Reappropriation of the blue-collar: hipsters work the authentic look
  • Reappropriation of the blue-collar: hipsters work the authentic look
    L.C King (2015) ©
CASE STUDY

L.C. King: authentic workwear for hipsters

From Victorian moustaches to flat caps, hipsters are notorious for reappropriating the old. Founded in 1913, traditional blue-collar workwear brand L.C King Manufacturing Co has become a firm favourite among trendy New Yorkers too, making chore coats and dungarees for blue-collar workers and hipsters alike. But how has this veteran brand done it?