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  • What’s for dinner? Freshly cooked ingredients with no waste and minimal prep
  • What’s for dinner? Freshly cooked ingredients with no waste and minimal prep
    Trendslator, Creative Commons (2013) ©
CASE STUDY

Bilder & De Clercq: ready meals for wannabe chefs

Dutch retailer Bilder & De Clercq is revolutionising meal solutions, curbing food waste and connecting with the ‘fresh tonight’ top-up shopper. Ingredients are organised by recipe, and they’re being swept off the shelves by those who are keen to cook, but not to prep. 

Location Netherlands

Scope
Dutch retailer Bilder & De Clercq is revolutionising meal solutions, curbing food waste and connecting with the ‘fresh tonight’ top-up shopper. Ingredients are organised by recipe, encouraging one-stop-shop behaviour. Appetising composite meals that are refreshingly unique, healthy and locally produced are eye-catchingly displayed, are supplying the demand for inspiration and nutrition, striking that balance between effort made and effort saved. For customers who still want to cook, but for cooking to be easier, will this be the convenience food trend of the future? If this innovative retail format catches on, global supermarkets could well be re-organising their shelves ...

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