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  • What’s for dinner? Freshly cooked ingredients with no waste and minimal prep
  • What’s for dinner? Freshly cooked ingredients with no waste and minimal prep
    Trendslator, Creative Commons (2013) ©
CASE STUDY

Bilder & De Clercq: ready meals for wannabe chefs

Dutch retailer Bilder & De Clercq is revolutionising meal solutions, curbing food waste and connecting with the ‘fresh tonight’ top-up shopper. Ingredients are organised by recipe, and they’re being swept off the shelves by those who are keen to cook, but not to prep.