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  • Is the Moynat story the perfect fairytale?
  • Is the Moynat story the perfect fairytale?
    Julien Hery (2015) ©
CASE STUDY

Moynat: reawakening a luxury trunk maker

Moynat is a traditional French trunk maker that has been revived after 35 years lying dormant. Bags start at £4,000 and the company can’t keep up with demand. How is this old leather purveyor’s new mythology enchanting monied Parisians, high-rolling Londoners, Beyoncé and Pharrell Williams alike?