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  • In-game and in-app advertisers capitalise on the already-rapt attention of users
  • In-game and in-app advertisers capitalise on the already-rapt attention of users
    Frank Koehntopp, Creative Commons (2014) ©
CASE STUDY

Vungle: opt-in advertising for mobile gamers

Americans consume more than half of all digital media through mobile apps, and Vungle hopes to become the 'Google of mobile ads'. But can an ad network based on hints and rewards for gamers dominate the in-app advertising market? And do players really want ads while they game?