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  • Instacart has recruited over 4,000 personal shoppers
  • Instacart has recruited over 4,000 personal shoppers
    Instacart (2014) ©
CASE STUDY

Instacart: delivering your weekly shop within the hour

No one wants to wait. Whether it's for a pair of shoes you need for later tonight, the latest HBO series or a mechanic to fix your dodgy exhaust. On-demand is the new norm. For taxis, there’s Uber, for takeaway, there’s Just Eat, and now, for groceries in the US, there’s Instacart.

Location United States

Scope
The modern urbanite lives their day-to-day life with the help of numerous digital services. Whether you want a quicker commute, help finding a cleaner or your dinner delivering at 7pm sharp, at the touch of a button the world is your oyster.

One-hour grocery delivery provider Instacart joins a growing number of third party services that act as middlemen. Rather than superseding traditional companies and positioning themselves as competition, by harnessing technology they offer a new layer of service. For taxis, there’s Uber, for takeaway, there’s Just Eat, and now for groceries, there’s Instacart.

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