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  • Why is doing laundry such a chore?
  • Why is doing laundry such a chore?
    Christine Cheung, Creative Commons (2010) ©
CASE STUDY

LG Twin Wash: doing loads of laundry in half the time

More than half of Brits struggle to find time to maintain a house whilst juggling work and a social life. LG claims that with the Twin Wash, laundry is one chore that'll take half the time. As convenience becomes the ultimate luxury, will people be willing to pay a premium price for it?