Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why is doing laundry such a chore?
  • Why is doing laundry such a chore?
    Christine Cheung, Creative Commons (2010) ©
CASE STUDY

LG Twin Wash: doing loads of laundry in half the time

More than half of Brits struggle to find time to maintain a house whilst juggling work and a social life. LG claims that with the Twin Wash, laundry is one chore that'll take half the time. As convenience becomes the ultimate luxury, will people be willing to pay a premium price for it?

Location Global

Scope
“A husband who does the laundry,” speculates feminist author Sheryl Sandberg, “is very romantic when you're older. It's hard to believe when you're younger, but it's absolutely true.” What better way of illustrating how loathsome the task is? 

And with the help of longer working hours, advanced technologies and increasingly balanced gender roles, women are spending less time on housework than ever. In fact, since the ‘60s – when women spent an average of 44 hours on domestic chores weekly – that figure has more than halved to 18 hours. [1] But why should it ...

Canvas8

Related

  • Article image Everlane: ‘Radical Transparency’ for savvy millennials

    Beautiful craftsmanship and fine fabrics aren't cheap, especially given the 800% markup between factory and shop floor. But now that US start-up Everlane is cutting the middle man to make ethical premium clothing affordable, its ‘radical transparency’ could really shake things up.

  • The decline of domestic skills The decline of domestic skills

    Doing the laundry is a chore, especially if you have no idea how to do it properly. A study into basic clothing repair and laundry skills in the US has found that, when compared with previous generations, Gen Y don't know anything about laundry. But why?

  • Article image Is treasuring the new materialism?

    ‘Til death us do part’ is usually reserved for weddings. But as sustainability becomes a bigger concern, it could be applied to our prized possessions, from cashmere jumpers to iPhones. But how achievable is this in a world where acquiring and upgrading are the status quo?

  • Article image Without Walls: a love affair with lycra

    Yoga products are worth $27 billion annually in the US. And while it's true that the number of people practising yoga – predominantly women – has increased by 20% in recent years, that doesn't explain why sales of yoga wear are up 87%. Are yoga pants set to become the next Levi's 901s?