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  • Domino’s takes a 72% slice of India’s love for pizza
  • Domino’s takes a 72% slice of India’s love for pizza
    Hunny Alrohaif, Creative Commons (2011) ©
CASE STUDY

Domino’s: feeding India’s love of fast food

While many American fast food chains have set up shop in India, reinventing themselves in the process in order to appeal to local tastes, Domino’s stands out as a brand that’s gone one step further. Carefully balancing local tastes with the Western flavour that people associate with pizza, Domino’s has engineered a 72% slice of the market.