You can stream the latest series of The Walking Dead via Netflix, and listen to Prince’s new albums via Spotify. In today's connected world, people subscribe to services for music, films, food and even fresh pants. And now Jukely is bringing the model to live entertainment.

Discerning consumers are increasingly looking for brands to demonstrate a more faceted, anthropological understanding of who they are. Here we explore brands whose collaborative approach appeals to our senses without needing an explanation.

Not all festivals are about rocking up wearing your least-loved shoes in preparation for the mud. And increasingly, organisers are pushing harder to turn festivals into lifestyle events. This couldn’t be truer for California-based Coachella, and a collaboration with H&M is emphasising this shift.

Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.