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  • Quality not quantity proves the Millennial mantra
  • Quality not quantity proves the Millennial mantra
    Everlane (2015) ©
CASE STUDY

Everlane: ‘Radical Transparency’ for savvy millennials

Beautiful craftsmanship and fine fabrics aren't cheap, especially given the 800% markup between factory and shop floor. But now that US start-up Everlane is cutting the middle man to make ethical premium clothing affordable, its ‘radical transparency’ could really shake things up.