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  • When it comes to listicles, Playbuzz is chipping away at Buzzfeed’s hegemony
  • When it comes to listicles, Playbuzz is chipping away at Buzzfeed’s hegemony
    Miki Yoshihito (2014) ©
CASE STUDY

PlayBuzz: how to make a quiz go viral

If the internet is a procrastinator's playground, websites such as BuzzFeed are listicle wormholes of distraction that play into our guiltiest pleasures. But while BuzzFeed may have pioneered the listicle format, young upstart PlayBuzz has become the go-to place for mindless browsing. But how has it cracked the format for creating spreadable social media content?