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  • Festivals: as much about fashion as about music
  • Festivals: as much about fashion as about music
    H&M Loves Coachella (2015) ©
CASE STUDY

H&M Loves Coachella: fashioning a branded experience

Not all festivals are about rocking up wearing your least-loved shoes in preparation for the mud. And increasingly, organisers are pushing harder to turn festivals into lifestyle events. This couldn’t be truer for California-based Coachella, and a collaboration with H&M is emphasising this shift.