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  • Will rideables replace cars for Gen Y?
  • Will rideables replace cars for Gen Y?
    Gogoro (2015) ©
CASE STUDY

Gogoro: smart commuting for congested city dwellers

For city livers, the grime and grind of the daily commute will always be a bug bear. New technologies and changes to infrastructure are looking to make getting around your city a little more practical. Can Gogoro’s electric, rechargeable scooters present a long term solution for the modern city dweller?

Location United States

Scope
“This company Gogoro is not just about shipping vehicles,” says Gogoro Smartcooter founder, Horace Luke.  “It’s about starting a new industry and getting rallied around smart energy. We call it the smart scooter, not just the electric scooter. It’s connected, receiving, learning.” [1] And it’s at the cutting edge. Though a number of electric scooter options exist, the industry is still in its infancy and Luke’s would-be competitors are yet to get off the proving grounds. 

His desire for Gogoro to be more than just electric is articulated throughout the design, and the planned accompanying infrastructure. Where other ...

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