Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • DIY: do - and increasingly, design - it yourself
  • DIY: do - and increasingly, design - it yourself
    Dulux (2015) ©

Will DIY inspire a new generation?

While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?

Location North America / Northern Europe

People will always want to improve their homes, but as way they do it changes, a new challenge is emerging for DIY brands. Over the past decade, Britain’s biggest chains, B&Q and Homebase, have faced a drop in sales, and with significant store closures planned over the next few years, the impact is still being felt. But behind news of a shaky economy and a slowing housing market, is another problem: younger people simply have less confidence doing it themselves.

As stores shrink, and online retail grows, the challenge for brands is to alter perceptions about how achievable ...



  • Article image

    2015 Expert Outlook on Home

    Is 2015 the year we become DIY experts? What ways will digital devices continue to change the livingroom dynamic? Will we see a rise in ‘smart furniture’ and how will we cope living in shoe-box-sized apartments?

  • Article image

    Houzz: renovating Australia’s DIY market

    Three in four Australian homeowners plan to decorate their digs in the next two years, and 41% plan to build an addition or renovate. Tapping into this national obsession, Houzz is a community of home renovators and professionals that's disrupting Australia's $30 billion DIY market.

  • Article image

    Why ‘Do It For Me’ is the Chinese DIY mantra

    By 2030, cities in China will house 1 billion people. To meet rocketing demand, the government plans to build 36 million affordable new homes. Spending on home improvement has increased, but people aren’t embracing DIY – they’re paying others to do it for them.

  • Google is changing how we see DIY

    Google is changing how we see DIY

    The days of looking quizzically at a broken tap before caving in and calling a plumber are over. Nowadays, much of the information needed to fix household problems is just a click away. In fact, on YouTube alone there are over 1,000 channels dedicated to How To and DIY videos.