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  • DIY: do - and increasingly, design - it yourself
  • DIY: do - and increasingly, design - it yourself
    Dulux (2015) ©
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Will DIY inspire a new generation?

While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?