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  • Experiences are becoming more valuable than possessions to UHNWIs.
  • Experiences are becoming more valuable than possessions to UHNWIs.
    Kaptain Karrot (2010) ©
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How wealthy jet setters learnt to share

The ‘sharing economy’ has taken the travel industry by storm. Now, ‘collaborative consumption’ is going luxe. But what does this shift mean for luxury travel? Will exclusive clubs and networks formerly accessible only to the super-wealthy become the new norm?

Location North America / Northern Europe / Oceania

Scope
The ‘sharing economy’ has taken the travel and leisure industry by storm, figure-headed by the astronomical rise of companies like Airbnb and Uber. Now, this peer-to-peer model of ‘collaborative consumption’ is penetrating the luxury travel market. New companies and well-known brands alike are providing luxury travellers with the opportunity to share private jets and supercars and hire out boats, or even yachts. And in the sphere of luxurious villas and global getaways, we’re seeing a rise in exclusive membership clubs - allowing the world’s richest to rent, rather than own, in a greater diversity of ...

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