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  • The smartest innovators make the glittering possibilities of new technology feel familiar and everyday
  • The smartest innovators make the glittering possibilities of new technology feel familiar and everyday
    Jawbone (2015) ©
REPORT

Expert Outlook 2015: Joined-up thinking

Why will we be tucking into subnatural foods in 2015? Will Apple transform the payments industry? And how will Zoella influence which beauty products we buy? This report includes ideas from 33 of the Canvas8 Network experts on what to expect in 2015.

Location Global

At Canvas8, we kick off every year by holding dozens of discussions with our experts - people who closely monitor how consumer behaviour is changing across different sectors, from technology to shopping. This year, we’ve decided to open up this process to our members.

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    2015 Expert Outlook on Media and Entertainment

    How will the growth of self-publishing change the literature we consume? What books will prove popular with teens in 2015? Will internet television change the way we engage with tv and why is Netflix losing its distinction?

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    2015 Expert Outlook on Health and Beauty

    Which fitness fads will be big in 2015? How will digital developments change the way we shop for beauty products? Will beauty vloggers loose a bit of their sparkle? And which brands resonate with our quest for body acceptance?

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    2015 Expert Outlook on Home

    Is 2015 the year we become DIY experts? What ways will digital devices continue to change the livingroom dynamic? Will we see a rise in ‘smart furniture’ and how will we cope living in shoe-box-sized apartments?

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    2015 Expert Outlook on Luxury

    Will premium brands step up to the luxury level? How will shoppers become more savvy in their spending? In what ways will luxury brands react to ‘digital’ and how do UHNWI really shop? As part of our Expert Outlook 2015 series we speak to three luxury experts about the promise of exclusivity, supreme quality and everything bespoke.

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    2015 Expert Outlook on Leisure

    How will we be spending our spare time in 2015? Will we be cocooning at home or trekking across town to discover the latest pop-up? How will the experience of attending a festival change and why is digital a danger to the leisure sector?

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    2015 Expert Outlook on Communications

    Will we continue to talk less and message more? Which social media platform will be a stand-out success? Will Line take over the West and how will the trend for unbundling develop?

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    2015 Expert Outlook on Money

    Will we all adopt NFC payments? How will our privacy concerns hinder the development of electronic money? Do we really trust brands over banks and why should all finance companies be watching Apple?

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    2015 Expert Outlook on Eating and Drinking

    What will we all be eating in 2015? How will innovation within online deliveries continue to change how we shop for groceries? Why is ‘eating local’ becoming even more niche, and will we continue to eat quite so much kale?

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    2015 Expert Outlook on Getting Around

    How will people navigate cities in 2015? Will people really prefer to get a train than a plane? When will electric cars become the norm? And why are our travel plans becoming more spontaneous? As part of our Expert Outlook 2015 series we speak to three travel experts about the future of getting around

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    2015 Expert Outlook on Technology

    Are Beacons going to be big? Will people actually start to wear smart watches? How will tablets develop and which technology brands are the ones to watch? As part of our Expert Outlook 2015 series we speak to three technology experts about the future of smartphones, gaming and technology in store.

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    2015 Expert Outlook on Shopping

    How important is click and collect? What changes will supermarkets have to make to survive? How will shoppers become even more savvy? And which retailers are the ones to watch? As part of our Expert Outlook 2015 series we speak to three retail experts about the future of shopping.