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  • Sharing, not owning: the new way to use cars
  • Sharing, not owning: the new way to use cars
    Washington State Department of Transportation (2010) ©
CASE STUDY

Audi Unite: sharing a car, not just a ride

Car experts think that Europe is already experiencing 'peak car'. With smartphones and the internet offering young people freedom, renting rather than owning feels more appropriate to free-wheeling Gen Y. Could Audi’s sharing scheme signal a turning point in the industry?